Media Kit

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Bonnie & Tracy: From Best Friends
to Business Partners

Bonnie Micheli and Tracy Roemer were just neighbors when they first met in Chicago in 2006. As young moms with similarly-aged children, they became fast friends, bonding over their shared love of fitness. The two had much in common; Tracy had over two decades of teaching and business management experience in large and small gym concepts, and Bonnie had a decade of teaching and management experience in the boutique fitness space, as well as a decade of fitness-related business experience.

But there was one more thing that brought these two together: the lack of high-intensity training concepts that met their needs as busy parents. With no place to go for the sweat-inducing workout they craved, they decided to create their own—and in 2011, Shred415 was born.

At just 60 minutes per class, it’s an efficient, effective, total-body workout designed to adapt to each individual’s goals, regardless of their current fitness level. Parents with young ones can also rest easy knowing that every Shred415 studio offers childcare during select classes, making it easier than ever to get in a good sweat.

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No Babysitter? No Problem.

Finding time to work out is tough—especially if you’re a parent. But what if we told you there’s a place that makes it just a little easier to squeeze in that much-needed sweat session?

Enter Shred415, the high-intensity interval training concept that was created by busy parents, for busy parents. Every studio features the ShredKids Lounge, which offers childcare for kids ages 6 weeks to 13 years old. With trained childcare staff, a TV and entertainment system, and tons of books and toys, the ShredKids Lounge keeps kids entertained—and safe—so parents can get a worry-free workout.

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The Power of 415

Say goodbye to one-size-fits all fitness. At Shred415, it’s all about staying true to what your body needs to reach that next level. How do they do it? Through the power of 415—four 15-minute intervals, that is.

Each Shred415 class alternates between treadmill drills and floor work, including strength training and cardio bursts. Expert instructors are there to lead, motivate, and challenge you to reach your goals—at a pace that works for you. You select your weights; you set your speed on the treadmill. The result? A workout that is truly designed for you. But don’t think you’ll be coasting—you’ll be burning anywhere from 500 to 1200 calories per class, so expect to work up a serious sweat. (The results are totally worth it.)

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More Than a Workout

We’ve all been there before: new to the fitness scene, trying to find your way. Walking into that first class can be intimidating, especially when it feels like everyone already knows each other. Add on the uncertainty of what to expect in class (and whether you’ll be able to keep up) and you’ve got a recipe for serious self-doubt. Sound familiar?

Kick those feelings to the curb, anxious one. At Shred415, it’s a whole new world—one where you’ll find the support you need to reach (and maybe even surpass) your goals.

Yes, the classes are intense and challenging. Shred415 is known for being an efficient, effective, and sweat-inducing experience. But it’s so much more than a workout; it’s a remarkable community of individuals who share a drive to not only better themselves, but to help others become their best selves, too.

How did Shred415 manage to create such a strong sense of community in an industry that is known for its intimidation factor? Through simple human connection. From their inspiring, motivating instructors to their family-friendly kids’ room, Shred415 has built something special: an environment that promotes camaraderie and support, no matter where you are in your life.

This tight-knit community is one of a kind. Stop by on any given Saturday and you’ll likely notice something different: clients from all walks of life encouraging one another; instructors giving each person the attention they need; parents making plans to Shred together while play dates are made for their kids. It’s a pattern of supportiveness, and it’s just one of the many things Shred415 is known for.

Press Coverage

New year, new you: Stick with these fitness trends at 5 new Louisville gyms

12/30/19

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7 Top Fitness Mistakes New Moms Make Postpartum

11/11/19

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If You Are Known for Any of These 5 Habits, Your Emotional Intelligence May Be Higher Than Most People

11/6/19

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Shop Talk: New Gym in Lewis Center Combines Cardio and Strength Training

10/14/19

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This 4-Weel Plan Is Designed to Help You Shed Pounds Simply by Walking and Lifting Weights

9/21/19

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The franchiseeL Margaux Chandler

8/19/19

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Shred415: HIIT Training and New SHRED415 location

8/19/19

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7 Benefits of HIIT Even Beginners Can Tap Into

6/28/19

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Shred415 Hosts Annual Summer Solstice 70-Minute Total-Body Classes Benefitting the Alzheimer's Association

6/18/19

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How to get the most out of your exercise time, according to science

5/22/19

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Local fitness gyms hosting workout on the bricks to benefit racing families at IMS

5/9/19

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6 things you should be doing in Milwaukee this weekend, from Gallery Night to a fitness crawl

4/25/19

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Shred415 to open first S.C. studio in Greenville

4/24/19

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Amazing Wellness Weekend At Hidden Gem Luxury Resort

4/18/19

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Daphne Oz, "The Chew" co-host, brings her healthy eating style to Kohler wellness event

4/18/19

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Shred415 Brings Its High-Intensity Strength + Treadmill Workouts to Boulder

4/18/19

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How These 2 Best Friends Have Scaled Their Fitness Brand Together

4/11/19

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How These 2 Best Friends Have Scaled Their Fitness Brand Together

4/11/19

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To Be Successful, Keep Moving and Stay Humble

3/15/19

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Shred415 is an "instructor-led, calorie-burning, high intensity interval training class"

3/7/19

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Reggie Miller shows up at Carmel studio for a workout

2/28/19

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Destination Kohler Debuts "Kohler Well-Being Mind & Body Experience" Event

2/14/19

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New Fitness Center Opens Saturday In Sterling

2/6/19

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Exactly How to Build Lean Muscle, From the Top Moves to the Foods That Will Fuel Your Goals

1/30/19

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50 Best Foods for Weight Loss

1/25/19

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Surprisingly Fun Workouts You Can Do With Your Kids in Your Living Room

1/25/19

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Shred415 Accelerates Franchise Development Efforts for 2019

1/22/19

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These 12 people lost a combined 1,563 pounds. Here's what they learned about losing weight.

1/19/19

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5 Things You Should Do Immediately After Your Workout - Before Anything Else

1/17/19

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Fitness concept becomes first tenant in The Baxter

1/14/19

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New fitness studio Shred415 opening first California location in San Ramon

1/13/19

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Nourish, Detox, Move & Glow in 2019: January's Wellness FINDS

1/9/19

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New workout stduio in the Highlands caters to busy parents

1/7/19

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The physical and mental strategies that helped this woman lose 82 pounds

1/7/19

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New Year Means A New Start - Weight Loss

12/31/18

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Life in Balance: Michelle Smallmon finds balance ni those few hours outside of sports

12/20/18

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How to Stay Fit in the City of Gym Shoes: Some of Chicago's Topnotch Workout Places

11/6/2018

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High-intensity interval training class at Shred415 of Creve Coeur

11/4/18

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Weekend Warriors: Get Active, Get Out the Vote November 2-4

11/2/18

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A growing number of women are starting their own companies. These business owners share how they got it right

11/2/18

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"Provide growth opportunities for employees or they may leave" With Bonnie Micheli and Tracy Roemer

10/26/18

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First Wisconsin location for Shred415 studio opens in Milwaukee next week

10/21/18

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Second Shred415 fitness studio set to open in Milwaukee area

10/19/18

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Shred415 To Open In Brookfield Area

10/18/18

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The Numbers Behind the Boutique Fitness Boom

10/16/18

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Identifying and Infiltrating Gaps in the Market with Shred415 Co-Founders, Bonnie Micheli and Tracy Roemer

10/16/18

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Sara Went From a Size 12 to a Size 2 by Doing 2 Incredibly Simple Things

10/10/18

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Shred415 now open on Milwaukee's east side; a fitness concept that promises more than a workout

10/1/18

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4-Move Stability Ball Workout to Strengthen Your Core

10/1/18

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Shred415 Opens New Studio in East Memphis

9/30/2018

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Weekend Warriors: Sweaty Workouts in Denver This Weekend

8/24/18

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Fast-growing fitness concept shreds into Tennessee, via East Memphis

8/23/18

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Shred415 Reaches Franchise Agreement Milestone

8/14/18

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Shred415 Reaches Milestone: More than 50 Signed Franchise Agreements Across 14 States

8/14/18

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Shred415 Reaches Milestone: More than 50 Signed Franchise Agreements Across 14 States

8/14/18

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When A Coffee Shop Interaction Turns Into a Business Venture

8/13/2018

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U.S. Businesses Are Bullish Amid Worldwide Instability

7/24/18

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Incredible Body Transformations That Will Convince You to Try HIIT

7/23/18

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Incredible Body Transformations That Will Convince You to Try HIIT

7/18/2018

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Meet The Cheerleader of the Week: Lori

7/11/18

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Shred415 Strengthens Denver Fitness Community with New Studios

4/25/2018

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Illinois Fitness Club Chain Says It Has Big Plans for Colorado Expansion

4/24/2018

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Illinois Fitness Club Chain Says It Has Big Plans for Colorado Expansion

4/23/2018

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Shred415 Strengthens Denver Fitness Community with New Studios

4/19/2018

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Shred415 Strengthens Denver Fitness Community with New Studios

4/19/2018

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Shred415 Strengthens Denver Fitness Community with New Studios

4/18/2018

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The Definitive Guide To The Most Popular Boutique Fitness Studios in the U.S.

4/3/2018

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Kori's Postpartum 34-Pound Weight Loss Started by Giving Up These 2 Common Foods

3/10/2018

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How Kori Lost More Than 30 lbs. After the Birth of Her 3rd Child

2/28/2018

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Kori's Postpartum 34-Pound Weight Loss Started by Giving Up These 2 Common Foods

2/26/2018

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5 Fitness Habits to Finally Make in 2018 (and 3 to Break)

1/5/2018

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Sara Went From a Size 12 to a Size 2 by Doing 2 Incredibly Simple Things

11/28/2017

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Bonnie Micheli Has Built An Incredible Community Around Her Brand

11/20/2017

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Work, Family, Fitness: How to Have it All

9/12/2017

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#133: The Right Way To Fit Health Into Your Busy Schedule | Bonnie Micheli and Tracy Roemer

9/6/2017

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The Amazing Journey From Failure To First-Rate Fitness

9/6/2017

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We Couldn't Find the Fitness Experience We Wanted, So We Created It

8/22/2017

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Be a Beauty and a Fitness Beast: An Interview with Shred415 Founders Tracy Roemer and Bonnie Micheli

8/22/2017

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Shred415 Turns to Franchising to Rev Up National Growth

7/19/2017

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Shred415 Turns to Franchising to Rev Up National Growth

7/17/2017

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Shred415 Turns to Franchising to Rev Up National Growth

7/14/2017

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5 Awesome Treadmill Workouts For Burning Fat

5/6/2016

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Are Bonnie Micheli and Tracy Roemer the Next Jillian Michaels?

3/20/2015

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Chicago’s Shred415 Cross-Training Phenomenon Is Poised to Expand into Other Cities

11/26/2014

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Can Music Help You Get In Shape? These 5 Fun Fitness Classes Prove It

6/17/2013

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Ready, Set, SHRED!

10/24/2011

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Shred415 Opens in Lincoln Park

4/19/2011

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