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This is More than a Workout

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SHRED415 Media kit

shred415

Real workouts. Real results. High-intensity classes that build strength, endurance & confidence.
🧡 Join the Shred415 community. Find your studio.👇

What if the thing you’re avoiding… is the thing th What if the thing you’re avoiding… is the thing that changes everything? 👀
Your deck and tread are waiting. Your Shred crew has you. We’ll save you a spot. 🧡
What a privilege it is to wake up and have another What a privilege it is to wake up and have another opportunity to become better. 🧡 A little stronger. A little more confident. A little closer to the version of you you’re working toward. Not perfection. Just progress.
The only competition that matters? The person you The only competition that matters? The person you were yesterday. 🔥 Move a little faster. Lift a little stronger. Push a little further. Or simply show up when you don’t feel like it.🧡
From the Shred415 studio to the dance floor! 💃🧡 Af From the Shred415 studio to the dance floor! 💃🧡 After 17 years of teaching fitness, Bonnie is taking her love of movement and music somewhere completely new as she gets ready for the 19th Annual Dancing With The Giordano Stars! As she enters a new chapter as an empty nester, Bonnie wanted a challenge that would push her outside her comfort zone, give her something new to work toward, and hopefully show her family that it’s never too late to try something new. ✨  Now she needs her Shred415 community behind her! Every donation supports Giordano Dance Chicago and helps Bonnie get closer to her fundraising goal.  🧡 Let’s show Bonnie some Shred415 love! Donate through the link in our bio.
Some things just can’t be replicated. 🧡 Even with Some things just can’t be replicated. 🧡 Even with AI. 😉 The high-fives. The encouragement. The person on the tread next to you pushing you to keep going. The instructor who knows exactly when you need that extra hype. We’re building something bigger than a workout.  The Shred415 community 🔥  Built by people. Powered by people.
Words we LOVE to hear. 🫶🔥 Nothing makes us happier Words we LOVE to hear. 🫶🔥 Nothing makes us happier than hearing about your Shred415 experience. Whether it’s the workouts, the instructors, the community, or how you feel when you walk out those doors, we want to hear it.  Already a Shredder? Leave us a review and share the Shred415 love. 🧡
Morning person? Evening person? Neither. 😂 We’re s Morning person? Evening person? Neither. 😂 We’re schedule-my-entire-day-around-my-Shred415-class people. 🔥
Meetings? Moved.
Plans? Adjusted.
Shred415? Non-negotiable. 😉
When the workout is that good, you make it fit. 🧡 Who else plans their day around their favorite class? 👇
What if you can? 👀🧡 What if you move faster, get s What if you can? 👀🧡 What if you move faster, get stronger, feel more confident, and find your people along the way? At Shred415, every workout is a chance to challenge yourself, build strength, improve your cardio, and discover what you’re capable of. Whether it’s your first group fitness class or your hundredth, you get to start exactly where you are.  One tread. One deck. One class at a time.  Come find out what happens when “What if I can’t?” becomes “What if I can?” 🔥
The secret to staying consistent? Find a workout y The secret to staying consistent? Find a workout you actually hate missing. 👀🔥 The kind that makes you stronger, gets your heart pumping, and has you already thinking about your next class before you’ve even left the studio. That’s the Shred415 kind of FOMO. 🧡
Preparing for Shred the Distance Challenge? 👟🔥 Avo Preparing for Shred the Distance Challenge? 👟🔥
Avoid these 3 common treadmill mistakes before your next Shred415 class.
🚶 Walking: Eyes up! Stand tall, look forward, and let your arms swing naturally. Strong posture = stronger movement.
⛰️ Incline: Hands off the rails. Stay tall, lean slightly from your ankles, and let those legs do the work.
🏃 Running: Bigger strides aren’t always better. Aim to land underneath your body, relax your shoulders, and use your arms to help set your pace.  SHRED THE DISTANCE
📅 September 14 - October 11, 2026
Every 13.1 miles earns you a raffle entry for a chance to win an Unlimited Month of classes. 🔥
HIIT or steady-state cardio? Why choose when your HIIT or steady-state cardio? Why choose when your workout can do both? 🔥 HIIT helps challenge your cardiovascular fitness and keeps the intensity high, while steady-state cardio helps build endurance and supports heart health.  🔗 Want to learn more about HIIT vs. steady-state cardio? Head to the link in our bio to read the full blog.
🔥 This September, your workout buddy could help yo 🔥 This September, your workout buddy could help you WIN a pair of HOKA sneakers, up to a $150 value! 👟  Share your referral link with your friends and earn 500 Rewards Points, plus a chance to win!  Here’s how it works:
🔥 Share your referral link
🔥 Your friend completes their first Shred415 visit during the Challenge
🔥 You earn 1 entry for a chance to win a pair of HOKA sneakers  More friends. More first visits. More chances to win. 😉🧡
Looking for a sign to go the extra mile? 👟🔥 Shred Looking for a sign to go the extra mile? 👟🔥 Shred the Distance is back! September 14 through October 11, 2026! Walk, run, bring your bestie, book your classes, and start stacking those miles. Every 13.1 miles = 1 raffle entry for your chance to win an UNLIMITED MONTH OF CLASSES. 👀
26.2 miles = 2 entries
39.3 miles = 3 entries
And so on!
Every class earns you 2 miles or more if you're tracking your distance on the treads! 
So, which race I mean lace are you picking? 😉 1, 2, 3, or 4? 👟 Comment below and tell us what your sign is! 👇
Think you can go the distance? 👟🔥 Shred The Distan Think you can go the distance? 👟🔥 Shred The Distance Challenge is coming September 14–October 11, 2026!  Whether you’re training for a fall race, building your endurance, or just love a little friendly competition, every class gets you closer to the finish line.  🏃 Track your miles from class
🔥 Earn at least 2 miles per class
🎟️ Every 13.1 miles = 1 raffle entry
🏆 More miles = more chances to win!  And what are you racing toward? A chance to win a Shredder an UNLIMITED MONTH at your local Shred415 studio! 🙌
The emoji we got… vs. the emoji we deserve. 👀 W The emoji we got... vs. the emoji we deserve. 👀  We love using emojis at Shred415... but don't you think it's time for an upgrade? 🧡  Which emoji is your favorite? 🤔 Let us know in the comments below! ⬇️
There’s something different about sweating it out There’s something different about sweating it out alongside a community that cheers you on, celebrates your wins, and keeps you accountable. That’s the Shred415 difference. 🧡
How many times have you told yourself, “I’ll start How many times have you told yourself, “I’ll start when I’m more in shape?” 🧡 Confidence doesn’t come before you step onto the treads or decks. It comes because you did. Every class, every drill, every rep on the decks, every time you show up, you’re becoming stronger, more confident, and proving to yourself that you can do hard things. 🔥
Think cardio is all you need for fat loss? Think a Think cardio is all you need for fat loss? Think again. 💪🧡 While cardio is great for your heart and endurance, strength training plays a key role in building lean muscle, supporting your metabolism, and helping you achieve sustainable fat loss. The most effective approach isn't choosing between cardio or strength, it's combining both.  🔗 View link to blog in bio.
Hehe… who else can relate? 😂 Life’s pretty good Hehe... who else can relate? 😂  Life’s pretty good when your biggest commitment is making it to Shred415 four times a week. Tag the friend who’s right there with you. 👇
If you haven’t heard yet… we have a new Shred415 If you haven’t heard yet... we have a new Shred415 app powered by Walla! 🎉  Download our new app and have an updated experience for all of your favorites: 
🔥 Book classes with your favorite instructors
📅 View and manage your schedules
📍 Book your deck or tread
🎁 Earn rewards
👯 Invite a guest directly from the app
📲 Reserve your favorite classes in advance
🏠 Stay up to date with studio news and announcements  Download the Shred415 app powered by Walla by using the link in our bio and log into your account to get started. 🧡
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Press Coverage

New year, new you: Stick with these fitness trends at 5 new Louisville gyms 12/30/19

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7 Top Fitness Mistakes New Moms Make Postpartum 11/11/19

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If You Are Known for Any of These 5 Habits, Your Emotional Intelligence May Be Higher Than Most People 11/6/19

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Shop Talk: New Gym in Lewis Center Combines Cardio and Strength Training 10/14/19

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This 4-Weel Plan Is Designed to Help You Shed Pounds Simply by Walking and Lifting Weights 9/21/19

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The franchiseeL Margaux Chandler 8/19/19

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Shred415: HIIT Training and New SHRED415 location 8/19/19

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7 Benefits of HIIT Even Beginners Can Tap Into 6/28/19

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Shred415 Hosts Annual Summer Solstice 70-Minute Total-Body Classes Benefitting the Alzheimer’s Association 6/18/19

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How to get the most out of your exercise time, according to science 5/22/19

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Local fitness gyms hosting workout on the bricks to benefit racing families at IMS 5/9/19

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6 things you should be doing in Milwaukee this weekend, from Gallery Night to a fitness crawl 4/25/19

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Shred415 to open first S.C. studio in Greenville 4/24/19

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Amazing Wellness Weekend At Hidden Gem Luxury Resort 4/18/19

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Daphne Oz, “The Chew” co-host, brings her healthy eating style to Kohler wellness event 4/18/19

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Shred415 Brings Its High-Intensity Strength + Treadmill Workouts to Boulder 4/18/19

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How These 2 Best Friends Have Scaled Their Fitness Brand Together 4/11/19

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How These 2 Best Friends Have Scaled Their Fitness Brand Together 4/11/19

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To Be Successful, Keep Moving and Stay Humble 3/15/19

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Shred415 is an “instructor-led, calorie-burning, high intensity interval training class” 3/7/19

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Reggie Miller shows up at Carmel studio for a workout 2/28/19

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Destination Kohler Debuts “Kohler Well-Being Mind & Body Experience” Event 2/14/19

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New Fitness Center Opens Saturday In Sterling 2/6/19

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Exactly How to Build Lean Muscle, From the Top Moves to the Foods That Will Fuel Your Goals 1/30/19

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50 Best Foods for Weight Loss 1/25/19

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Surprisingly Fun Workouts You Can Do With Your Kids in Your Living Room 1/25/19

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Shred415 Accelerates Franchise Development Efforts for 2019 1/22/19

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These 12 people lost a combined 1,563 pounds. Here’s what they learned about losing weight. 1/19/19

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5 Things You Should Do Immediately After Your Workout – Before Anything Else 1/17/19

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Fitness concept becomes first tenant in The Baxter 1/14/19

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New fitness studio Shred415 opening first California location in San Ramon 1/13/19

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Nourish, Detox, Move & Glow in 2019: January’s Wellness FINDS 1/9/19

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New workout studio in the Highlands caters to busy parents 1/7/19

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The physical and mental strategies that helped this woman lose 82 pounds 1/7/19

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New Year Means A New Start – Weight Loss 12/31/18

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Life in Balance: Michelle Smallmon finds balance in those few hours outside of sports 12/20/18

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How to Stay Fit in the City of Gym Shoes: Some of Chicago’s Topnotch Workout Places 11/6/2018

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High-intensity interval training class at Shred415 of Creve Coeur 11/4/18

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Weekend Warriors: Get Active, Get Out the Vote November 2-4 11/2/18

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A growing number of women are starting their own companies. These business owners share how they got it right 11/2/18

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“Provide growth opportunities for employees or they may leave” With Bonnie Micheli and Tracy Roemer 10/26/18

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First Wisconsin location for Shred415 studio opens in Milwaukee next week 10/21/18

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Second Shred415 fitness studio set to open in Milwaukee area 10/19/18

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Shred415 To Open In Brookfield Area 10/18/18

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The Numbers Behind the Boutique Fitness Boom 10/16/18

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Identifying and Infiltrating Gaps in the Market with Shred415 Co-Founders, Bonnie Micheli and Tracy Roemer 10/16/18

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Sara Went From a Size 12 to a Size 2 by Doing 2 Incredibly Simple Things 10/10/18

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Shred415 now open on Milwaukee’s east side; a fitness concept that promises more than a workout 10/1/18

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4-Move Stability Ball Workout to Strengthen Your Core 10/1/18

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Shred415 Opens New Studio in East Memphis 9/30/2018

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Weekend Warriors: Sweaty Workouts in Denver This Weekend 8/24/18

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Fast-growing fitness concept shreds into Tennessee, via East Memphis 8/23/18

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Shred415 Reaches Franchise Agreement Milestone 8/14/18

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Shred415 Reaches Milestone: More than 50 Signed Franchise Agreements Across 14 States 8/14/18

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Shred415 Reaches Milestone: More than 50 Signed Franchise Agreements Across 14 States 8/14/18

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When A Coffee Shop Interaction Turns Into a Business Venture 8/13/2018

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U.S. Businesses Are Bullish Amid Worldwide Instability 7/24/18

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Incredible Body Transformations That Will Convince You to Try HIIT 7/23/18

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Meet The Cheerleader of the Week: Lori 7/11/18

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Shred415 Strengthens Denver Fitness Community with New Studios 4/25/2018

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Illinois Fitness Club Chain Says It Has Big Plans for Colorado Expansion 4/24/2018

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Shred415 Strengthens Denver Fitness Community with New Studios 4/18/2018

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The Definitive Guide To The Most Popular Boutique Fitness Studios in the U.S. 4/3/2018

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Kori’s Postpartum 34-Pound Weight Loss Started by Giving Up These 2 Common Foods 3/10/2018

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How Kori Lost More Than 30 lbs. After the Birth of Her 3rd Child 2/28/2018

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Kori’s Postpartum 34-Pound Weight Loss Started by Giving Up These 2 Common Foods 2/26/2018

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5 Fitness Habits to Finally Make in 2018 (and 3 to Break) 1/5/2018

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Sara Went From a Size 12 to a Size 2 by Doing 2 Incredibly Simple Things 11/28/2017

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Bonnie Micheli Has Built An Incredible Community Around Her Brand 11/20/2017

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Work, Family, Fitness: How to Have it All 9/12/2017

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#133: The Right Way To Fit Health Into Your Busy Schedule | Bonnie Micheli and Tracy Roemer 9/6/2017

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The Amazing Journey From Failure To First-Rate Fitness 9/6/2017

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We Couldn’t Find the Fitness Experience We Wanted, So We Created It 8/22/2017

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Be a Beauty and a Fitness Beast: An Interview with Shred415 Founders Tracy Roemer and Bonnie Micheli 8/22/2017

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Shred415 Turns to Franchising to Rev Up National Growth 7/19/2017

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5 Awesome Treadmill Workouts For Burning Fat 5/6/2016

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Are Bonnie Micheli and Tracy Roemer the Next Jillian Michaels? 3/20/2015

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Chicago’s Shred415 Cross-Training Phenomenon Is Poised to Expand into Other Cities 11/26/2014

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Can Music Help You Get In Shape? These 5 Fun Fitness Classes Prove It 6/17/2013

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Ready, Set, SHRED! 10/24/2011

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Shred415 Opens in Lincoln Park 4/19/2011

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Stay tuned for updates on our groundbreaking strides in the fitness industry. Explore the Shred415 Media Kit for the latest press coverage. Check back regularly for the freshest insights!

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